Cohiba is the flagship brand of Habanos. It was created in 1966 for Fidel Castro himself and also as diplomatic gifts for foreign heads of state. It was not until 1982 that Fidel decided to release the brand to the market, and he did so during the World Cup that was held in Spain. The leaves used for Cohiba cigars are the first choice of leaves available from the finest tobacco plantations of the Vuelta Abajo region. Uniquely, the seco and ligero leaves receive a third fermentation in barrels which contributes to the smoothness of the brand and separates them from the rest of the Havana Cigars.